A redesign that keeps your rankings and lifts conversions.
We modernize your design, structure and frontend while protecting the URLs, content and links that already bring you traffic — and we monitor Search Console after launch to prove it.
Six signs your website is holding you back
- 01
It looks dated next to competitors
Visitors judge credibility in seconds. An old design makes a good business look smaller than it is.
- 02
It is slow on mobile
Heavy pages and outdated code frustrate visitors and make it harder to compete in search.
- 03
Nobody can update it
Simple content changes need a developer, so pages go stale and opportunities are missed.
- 04
Visitors do not convert
Traffic arrives, but unclear offers, long forms and weak calls to action lose the enquiry.
- 05
The structure no longer fits
New services and markets were bolted on, and now navigation and URLs make little sense.
- 06
Accessibility is an afterthought
Low contrast, missing labels and keyboard traps shut people out and add legal risk.
How we protect your search traffic
Most traffic losses after a redesign come from changed URLs without redirects, removed content and broken internal links. Our migration process is designed around those risks.
- 01
Inventory every URL
We crawl the current site and pull pages with clicks and links from Search Console, so nothing valuable is forgotten.
- 02
Map content and redirects
Each old URL is kept, merged or redirected to its closest new page with a one-to-one 301 map.
- 03
Rebuild on a design system
A new frontend with consistent components, faster templates and accessible interactions.
- 04
Crawl the staging site
Before launch we check titles, canonicals, status codes, internal links and structured data.
- 05
Launch and submit
Redirects go live, sitemaps are submitted and the new site is connected to Search Console.
- 06
Monitor after launch
We watch clicks, rankings, crawl errors and 404s in the weeks after launch and fix issues quickly.
Everything a redesign needs, in one scope
You receive a written scope listing exactly which of these apply to your site, with a timeline and quote, before work begins.
- UX, content and analytics review
- URL inventory and one-to-one redirect map
- Information architecture and sitemap
- Design system and responsive templates
- Performance and accessibility improvements
- Metadata, structured data and XML sitemap
- Staging crawl before launch
- Search Console monitoring after launch
Website redesign questions
Will a redesign hurt my rankings?
It can if URLs, content and internal links change without a plan. We inventory every indexed URL, map redirects, keep valuable content and monitor Search Console after launch to catch problems early.
Can you keep our current CMS?
Often, yes. If the CMS limits performance or editing, we explain the trade-offs and recommend a migration only when it is worth it.
How long does a redesign take?
Smaller business sites usually take a few weeks; larger sites with migrations and integrations take longer. You get a timeline with the written scope.
Do you redesign only the visual layer?
We can, but most redesigns also improve structure, content, performance and accessibility, because that is where conversions and rankings are won.
Starting from scratch instead?
We also build new business websites, landing pages and online stores.
Plan a redesign without the traffic risk.
Tell us about your current site and goals. We will review it, outline the migration risks and send a written scope and quote.